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01Client

BC Racing North America

02Objective

Creating a digital presence to match an exceptional reputation.

03Services

Web Development, Web Design, E-Commerce with Shopify Plus, Strategy

View Project

BC Racing is one of the largest distributors of suspension systems in the United States. Highly customizable configurations allow all users to get the perfect setup for their needs. We are honored to have them as Client and are of course fans of their product. We took the next step with a redesign kicking off what we call the BC Racing 2.0 project.

Building on our previous success, we spent 6 Months working on a complete redesign their Shopify store with a continued focus on a mobile-first approach, Data simplification and of course, utilizing the latest technologies. We upgraded the store to Shopify 2.0, taking full advantage of their latest templating system to enhance performance. Additionally, we meticulously refined the product data even more to ensure accurate fitment matching and improved organizational management.

A Flat Approach

This redesign extended an already simplified experience with additional information and focus on optimal performance. Making sure the process to order takes the minimum amount of clicks and meeting modern accesibiltiy requirements was a priority.

Working Together

We spent hours upon hours working with the BC Racing staff, making sure the user received adequte data regarding fitment, warranty, shipping and more. Increasing the users confidence in making sure they get exactly what they are looking for without feeling overwhelmed.

Search Results Page

Given BC Racing's reputation for high-quality products in the automotive industry, our goal was to seamlessly represent their product quality through a sophisticated web presence. They already do a fantastic job of providing a wide range of options for their customers, so we simply focused on making the process efficient, user-friendly and easy on their team to manage.

Custom Spring rates, Refined Product data, and additional options consolidated into a single product