The Charis Culture

01Client

Drift HQ

02Objective

Bringing out the best in a high ranking automotive company.

03Services

Web Development, E-Commerce, Shopify Plus, Design

Drift HQ has built an incredible reputation in the car world, leading the drifting community with their style and e-commerce presence. After being acquired by Adam LZ, the sky was the limit and they needed to take an outdated and unfortunately in efficient online store and create a foundation strong enough for the incredible future ahead.
It was an honor when they came to us and we are very grateful for the opportunity being the ones to help work alongside them to create something special.

Many online stores and web experiences often suffer from over-complication, which can ultimately detract from what's truly best for the customer for the sake of some silly award or even worse, a misunderstood bragging right. This issue stems from a disconnect: tech-savvy individuals often lack an understanding of the automotive industry, while car enthusiasts may struggle with technology.

What sets us apart is our unique blend of diehard car enthusiasts and a strong background in design and development. This combination positions us advantageously in a niche market we're carving out for ourselves.

Mobile First

Leveraging our personal experiences as car part shoppers, we've created what we believe to be an optimal user experience. Our aim was to streamline the process, making it incredibly efficient for customers to find the right products while minimizing the chances of ordering the wrong parts.

Search efficiency

Our approach is straightforward. We prioritize a master search function as the primary funnel, ensuring it's the most user-friendly option.Users can also search by product category, brand, or automotive chassis, all easily accessible through a well-structured mega-menu or on individual pages.

Whether on a desktop or mobile device, our consistent menu system, multilingual support, and strategic use of both basic and advanced Shopify features allow us to offer a fast, simple, top-notch shopping experience for both drift-specific and standard automotive parts.
By finding the right balance between custom code and existing plugins, we've empowered Drift HQ to focus on business growth, knowing their digital experience is not only in capable hands but also built on robust modular principles utilizing the most popular e-commerce platform on the market.

Increasing their site performance and conversion rate, while providing an easy to use mobile and desktop experience we were able to not only increase sales and decrease returns, but setup their sales reps for success by eliminating a large portion of unnecessary communication with clients and focus more on building new client relationships.

Brand & Chassis Specific Funnels

It's not simply building a store, but curating and organizing data for ease of future maintenance and growth. Creating a source of truth behind the scenes and tagging thousands of products with the correct information.

Alongside a brand new e-commece store built exclusively on Shopify Plus, we also built a custom one of a kind PMC Motorsport web configuator, we simplified an previously complicated process of finding the right product for custom engine to transmission combinations.