The Charis Culture

01Client

SIM HQ

02Objective

Entering the world of SIM Racing

03Services

Web Development, E-Commerce, Shopify Plus, Design

We were tasked to help the Drift HQ team expand their digital prescene into the world of Sim Racing. We built a custom Shopify Plus store that would allow them to sell sim racing gear and accessories in the simplest way possible. At first glance simplicity seems easy but it can be very difficult to achieve when that is the intended goal. Unlike car parts - where the user generally has a good idea of what they are looking for - sim racing gear is a bit more complex. We had to make sure that the user could easily find what they were looking for without overwhelming them with too many options.

Mobile First

The process is tried and true - while the approach is different from the automotive industry the same principles apply. The numbers don't lie - mobile users are the majority so we aim to make our mobile experience as simple as possible. We have learned to ask our selves over and over - does this really need to be here? IF not - it's gone. More often not its the right approach.

Search efficiency

Customers aren't looking for a fancy experience - they are looking for their products in the quickest way possible. So when it comes to e-comerce we cut out animations and any flash - allow the custom to find what they need through the search function and make sure product categorization is clear and concise. This is the key to a successful e-commerce store.